CBS, a broadcasting network based in Stamford, New York, wanted a robust solution for interconnecting their IP-based 21/10 network with external providers.
Their existing providers were reluctant to adopt native 21/10 interconnectivity due to perceived security challenges, limiting CBS’s operational flexibility.
CBS required a partner capable of overcoming technical challenges and ensuring seamless, high-quality content delivery.
Solution
Cingularity provided a tailored solution leveraging its proprietary global network and state-of-the-art testing facilities. Key steps included:
CBS had an expanding portfolio of European sports content, including the UEFA Champions League, EFL, Europa League, Carabao Cup, and the upcoming Italian League.
- Lab Replication & Rigorous Testing: Cingularity replicated CBS’s IP-based 2110 network within their lab environment. This setup allowed testing of various configurations outside of a live environment to prevent potential disruptions.
- Dual Interconnectivity with 21/10: Cingularity’s flexibility enabled native interconnection with CBS’s 2110 network, addressing specific technical requirements.
- The solution included dual interconnectivity.
- On-Site Support: Cingularity shipped equipment to CBS and conducted further testing on-site, separate from the live network, to refine the setup and resolve any remaining issues.
- Seamless Transition to JPEG XS: Post-testing, the system was configured to deliver high-quality JPEG XS streams, ensuring good service levels.
Outcome
- Flawless Launch: The pre-launch testing ensured a seamless implementation with no issues post-launch.
- High-Quality Content Delivery: CBS now benefits from a premium service that delivers high-quality JPEG XS streams, enhancing its content output.
- Flexibility & Reliability: Cingularity’s ability to interconnect natively with the 21/10 network set them apart from competitors, showcasing their adaptability and technical expertise.
- Strengthened Partnership: CBS has since become a significant partner.
